Cookie Policy

Pursuit Adventure & Travel Inc. and all of its divisions, including Pursuit Adventures, Pursuit Provisions and Explore Central Alberta (collectively “we” or “us”), is commited to being open and transparent about the technologies used on its websites.

What Are Cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit our sites. It enables the website to remember your actions and preferences over a period of time to provide you with a more personalized experience. They help to make websites work efficiently and can allow us to track how you use our sites, providing us with useful data to make improvements. They can also allow us to offer personalized advertising through other platforms.

What Cookies Do We Use?

We use a number of cookies to make our websites work properly, to improve performance, to personalize functionality and for marketing purposes including social media functions and online advertising.

Essential Cookies

These cookies are used for the website to function properly and without them the site will not perform as expected.

WordPress and Jetpack:

  • tk_XX

Analytics Cookies

These cookies collect information about how you use our sites and enables us to improve the way it works. All information collected is aggregated.

Google Analytics:

  • _gat_gtag_UA_XXXXX
  • _gid
  • _ga

Advertising Cookies

These cookies are set through our advertising partners to display targeted promotions. These cookies collect information about your activities on this and other sites to provide you with targeted advertising.

Facebook:

  • _fbp

Disabling Cookies

You can prevent cookies from being saved on your computer or delete existing cookies by changing your browser settings. Be aware that disabling cookies will affect the functionality of this and many other websites that your may use.

Updates

We reserve the rights to update this policy from time to time. The latest update was done on December 13, 2018.